Job Description

• Develop brand stories, product messages, taglines, and campaign copy.
• Plan and write content for social media, KOL campaigns, product launches, and retail marketing.
• Support packaging copy, product descriptions, FAQ, promoter scripts, and sales materials.
• Ensure brand consistency across packaging, POSM, social media, website, and e-commerce.
• Conduct competitor and market research.
• Work closely with designers, marketing team, sales team, suppliers, and agencies.

Ideal Candidate

You are someone who:

• Understands what makes a brand look premium and memorable. 
• Can turn product features into emotional and commercial selling points. 
• Enjoys studying packaging, social media trends, retail displays, and competitor brands. 
• Has strong taste in design, wording, and brand storytelling. 
• Is creative but also practical and execution-driven. 
• Can work in a fast-moving startup-style environment. 

Job Requirements

• Diploma or Degree in Marketing, Branding, Mass Communication, Advertising, Design, Business, or related field.
• 3–5 years of experience in branding, content marketing, social media, copywriting, or creative marketing.
• Strong sense of branding, visual presentation, and consumer communication.
• Good writing skills in English. Mandarin and Bahasa Malaysia will be an added advantage.
• Able to write clear, attractive, and persuasive marketing copy.
• Familiar with social media platforms such as TikTok, Instagram, Facebook, and Xiaohongshu.
• Passionate about wellness, beauty, lifestyle, health products, FMCG, or consumer brands.
• Detail-oriented, organized, and able to manage multiple projects.
• Able to work closely with designers, content creators, sales team, and management.
• Basic Canva, CapCut, Adobe, or design sense will be an added advantage.

Why Join Us

• Opportunity to build exciting wellness and lifestyle brands from the early stage. 
• Work directly with founders and decision-makers. 
• Be involved in product branding, packaging, social media, retail campaigns, and influencer marketing. 
• Fast learning environment with room for growth. 
• Exposure to pharmacy retail, FMCG, wellness branding, e-commerce, and KOL marketing.

Skills