JOB SUMMARY

Responsible for implementing the F&B marketing strategy for the hotel. Manages digital marketing platforms and develops a good working relationship with internal leaders and external working partners. 

CRITICAL TASKS

Conducting Daily F&B Marketing Activities that Achieve Department Goals

• Assists in implementing Brand Marketing activities, and Beverage & Food promotions.
• Develops brochure and property collateral materials, making sure all communications are on-brand.
• Develops all on/ off property external communications. 
• Reviews and provides analysis on all website and digital campaign tracking, for both individual property sites as well as third-party platform campaign results.
• Ensures consistent marketing message is communicated in all advertising and collateral efforts. 
• Provides regular tracking and analysis of promotions and digital campaigns.
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. 
• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following brand standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Drive Awareness

• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as digital campaign results and Marriott.com property reports. 
• Participates in strategic marketing planning for property, includes paid, earned, and owned channels. 
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. 

Building Successful Relationships that Generate Marketing & PR Opportunities

• Works with media buyers to plan and execute advertising & paid partnerships. 
• Assists property in developing promotion strategies for various campaigns, keeping in mind and the campaign goals.
• Assists Director of Marketing in coming up with materials, tracking/analysis, and presentations about the hotel.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates, and approving all materials as needed. 

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to the hotel’s marketing materials (photo usage rights, vendor contracts, etc.). 
• Ensures that the hotel is following all brand marketing guidelines. 
• Manages the P&L of MarCom.

Others

Performs other duties as assigned to meet business needs.

 

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.