Job Description

Established industrial products and warehouse solutions company seeks a Sales Executive responsible for developing new customers, expanding market coverage, creating qualified sales opportunities, and achieving profitable sales growth within an assigned product portfolio and territory. The role is market-development and customer-acquisition focused, emphasizing hunting, prospecting, customer visits, pipeline creation, gross profit protection, and collection discipline.

Job Requirements

• Develop New Business – Identify and approach new industrial customers through cold calling, customer visits, referrals, exhibitions, online enquiries and social media.
• Manage Territory & Customers – Cover the assigned territory, build customer relationships, identify new market opportunities and develop new customers into long-term accounts.
• Generate Sales Opportunities – Understand customer needs, recommend suitable products/solutions, conduct site visits and demonstrations, and maintain a sales pipeline of 3–4 times the monthly sales target.
• Achieve Sales & Profit Targets – Achieve monthly, quarterly and annual sales targets while maintaining the required gross profit and focusing on profitable sales.
• Manage Quotations & Follow-ups – Prepare quotations, follow up opportunities, monitor conversion, manage pricing within approved limits and support payment/collection follow-up.
• Maintain CRM & Coordinate Internally – Keep accurate CRM records, submit sales reports and forecasts, and coordinate with Warehouse, Logistics, Finance, After-Sales, Product and other relevant teams.
• Marketing & Professional Conduct – Support social media lead generation by contributing at least 2 sales-related content pieces per month, respond to digital leads, promote cross-selling, and represent the company professionally while following company policies and approval procedures.

Qualifications and Candidate Profile:

• Diploma or Degree in Business, Marketing, or a related field.
• Relevant sales experience in industrial products, material handling equipment, warehouse equipment, racking, machinery or B2B solutions is preferred; fresh graduates with strong sales interest may also be considered.
• Strong interest in business development, prospecting and new customer acquisition; strong hunter mentality; proactive in approaching new customers.
• Self-motivated, disciplined and comfortable working with sales targets; able to manage customer visits, quotations, follow-ups and CRM reporting independently; able to work independently while collaborating with internal departments.
• Comfortable participating in product videos, demonstrations and social media content.
• Possess a valid driving licence and own transport.

Skills