Job Description

Job Summary:

We are seeking a proactive and digitally savvy Senior Community & KOL Executive to drive community engagement and lead the execution of KOL and affiliate strategies across key social platforms. This role plays a vital part in enhancing brand visibility, customer loyalty, and content advocacy by cultivating meaningful relationships with our community and influencer network.

You will be hands-on in managing day-to-day communications, campaign execution, and performance optimisation, while also contributing to strategic growth opportunities within the community and KOL space.

Key Responsibilities:

Community Engagement & Brand Advocacy

• Manage and grow SKINMADE’s online community across Instagram, TikTok, Lemon8 and other relevant platforms.
• Engage daily with followers, customers, and brand advocates through timely, thoughtful, and brand-aligned interactions.
• Lead community-driven initiatives such as giveaways, loyalty shoutouts, co-creation content, and UGC campaigns.
• Build relationships with top customers, micro-advocates, and brand fans, converting them into long-term community assets.
• Monitor community sentiment and trends to provide insights and feedback to the marketing and product teams.

KOL & Affiliate Program Execution

• Support strategy and lead execution for KOL and affiliate campaigns across paid and organic tiers.
• Identify and onboard suitable KOLs, content creators, and affiliate partners that align with brand values and campaign goals.
• Oversee product seeding, timeline tracking, and communication workflows to ensure smooth execution and deliverables.
• Maintain and update the influencer database, tracking performance, ROI, and engagement metrics per campaign.

Content Collaboration & Amplification

• Liaise with internal creative teams to ensure KOL content is aligned with campaign themes and brand aesthetics.
• Curate and repurpose KOL and community-generated content for brand use across digital touchpoints (social, email, website).
• Stay informed on influencer trends, social media shifts, and platform updates to adapt strategies accordingly.

Reporting & Optimisation

• Track and report on the performance of KOL and community campaigns, using KPIs such as reach, engagement, traffic, conversions, and brand mentions.
• Analyse campaign data to make recommendations for future initiatives, seeding strategies, and creator partnerships.
• Collaborate with performance marketing and analytics teams to align on content effectiveness and sales impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 2–4 years of experience in influencer marketing, community management, or social media (beauty/lifestyle industry preferred).
• Excellent written and verbal communication skills, with a natural flair for engaging audiences.
• Hands-on knowledge of influencer platforms, social media tools, and content management systems.
• Strong organisational skills with an ability to manage multiple campaigns and relationships simultaneously.
• Creative eye with a passion for social trends, creator culture, and digital innovation.
• A self-starter who thrives in a fast-paced, team-oriented environment.

●Personal Attributes:

○ Passionate about skincare and beauty, with a deep understanding of

customer needs.

○ Highly organized and able to manage multiple projects and deadlines.

○ Proactive, customer-centric, and results-focused.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of hands-on experience in affiliate marketing, influencer partnerships, or brand collaborations.
• Proven track record of recruiting and managing affiliates, with measurable success in performance-driven campaigns.
• Strong analytical skills; confident in using data to drive decisions and optimize strategies.
• Ability to work independently and proactively in a fast-paced, startup environment.
• Exceptional communication and interpersonal skills; capable of building strong partner relationships.
• Familiarity with affiliate platforms.
• Experience in skincare, beauty, health, or wellness industries is a plus.
• Solid understanding of digital marketing channels (social, email, e-commerce) and how they integrate with affiliate strategies.

Skills