Taylor's promotes a flexible work environment to help employees balance their professional and personal commitments. 

Flexible Work Arrangements

The institution provides support for personal and career advancement, including opportunities for further studies and career progression. 




Professional Development

Staff members benefit from education fee discounts and interest-free education loans, supporting their continuous learning and development.

Educational Benefits

Employees receive competitive salaries and benefits, including medical, optical, and dental coverage. 

Competitive Remuneration Package

The college fosters a supportive and collaborative atmosphere, contributing to a pleasant work experience.

Conducive Working Environment

Taylor's College

At Taylor's College, meeting students' expectations and needs has always been our top priority ever since our inception in 1969. Students can expect the best at Taylor's College in terms of star lecturers, quality classroom pedagogy, state-of-the-art facilities and awesome student experience. 
Overall, our contribution to the world of education globally has earned us many awards and accolades, inspiring us to carry this culture of excellence to even greater heights through our diverse range of pre-university programmes as well as professional programmes. Taylor's College stands as a top-tier college*, recognised for over 50 years of pioneering pre-university education in Malaysia.

Who We Are

&nbsp;
Always Putting Students First
&nbsp;&nbsp; Culture of Excellence
&nbsp;&nbsp; Openness in Communication
&nbsp;&nbsp; Acting with Integrity
&nbsp;&nbsp; Being Passion-nate in What We Do
&nbsp;&nbsp; Creating Enjoyable Environments

Our Values

<div><img src="https://i.imgur.com/TkqCUuf.jpg?h=457&amp;la=en-US&amp;w=683&amp;hash=B7BA561A0964F3001F352F97A3D3C32B9D619F1B" width="1000"></div> JOB PURPOSE &nbsp; This position supports the Head of Marketing (TU) in building the Taylor’s University brand to be the preferred choice of institution for tertiary education through strategic marketing activities, specifically brand &amp; product management. Communication and alignment with internal &amp; external stakeholders to achieve cycle KPI is an integral part of the job. &nbsp;&nbsp; JOB SPECIFICATIONS &nbsp; KEY RESULT AREAS / RESPONSIBILITIES <ul style="margin-top:0.0in;margin-bottom:10.0pt"> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Assist Head of Marketing (TU) in the execution of the annual marketing plan based on identifying key issues and opportunities developed through detailed consumer insight understanding and internal data. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Assist Head of Marketing (TU) in crafting compelling brand messaging aligned towards institution’s vision and to develop consistent and effective key messages across all communication channels.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Lead the planning and execution of marketing campaigns, driving collaboration with the stakeholders and leveraging the right internal processes. </li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Align with internal stakeholders on execution &amp; activation of marketing activities in accordance with marketing calendar and activity plans. Pro-actively work with cross functional team and agencies to plan, create, execute and monitor all campaigns especially digital campaigns and work on optimization plans</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Be the key driver/owner and consultant for various schools/faculties, including leading marketing campaigns for schools, update website &amp; collaterals and preparing marketing materials in a timely manner.</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Ensure key KPIs are met: <ol style="margin-top:0.0in;margin-bottom:10.0pt"> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Lead various schools in driving leads through customized marketing plans based on school insights and data. </li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Weekly monitoring of lead generation and evaluate the impact of marketing messaging in achieving their stated objectives, including impact on lead flow. </li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Keep track of marketing expenses and report to manager on monthly basis to ensure proper tracking of marketing budget</li> </ol> </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Report preparations and presentation reports to stakeholders including monitoring of market trends and competitors’ activities to ensure our messaging is relevant and will stay top of mind.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <ul style="margin-top:0.0in;margin-bottom:10.0pt"> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Establish and improve day-to-day operations to achieve optimal efficiency via further development of promotional effectiveness and evaluation measurement tools/reports.</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Agency management – liaise and drive projects with multiple stakeholders (such as media agency, vendors, internal creative, digital &amp; Comms team) to ensure campaign deliverables are executed and in accordance with plan.</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Assist Head of Marketing (TU) in project status updates and process documentation works of marketing estimates, billings and vendor invoices within approved budgets </li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Other administrative responsibilities including: <ol style="margin-top:0.0in;margin-bottom:10.0pt"> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Raising PR/PO documents&nbsp;to ensure that various A&amp;P plans are booked on time</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Coordinate requests for marketing collaterals for event and promotion activities</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Publish weekly reporting on lead indicators4</li> <li style="margin:0.0in 0.0in 10.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Support marketing manager’s administrative task</li> </ol> </li> </ul> &nbsp; MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION Bachelor’s Degree in Marketing or Business Management &nbsp; RELATED EXPERIENCE <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">3 - 4 years marketing experience and preferably experience with MNC/ Education industries. Digital experience is an advantage.</li> </ul> &nbsp; &nbsp;COMPETENCIES (KNOWLEDGE, SKILLS &amp; ABILITIES) <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Strong working knowledge of Microsoft office (especially Microsoft Excel &amp; PowerPoint), good numerical acumen as well as verbal skills.</li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Strong analytical skills ie; consumer behavior and data insights </li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Excellent campaign management ( end to end planning) </li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Knowledge to work with Salesforce, Qlik Sense, Adobe is added advantage</li> </ul> &nbsp; COMPETENCIES (BEHAVIOURAL) <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif;color:black">A strong self-starter who is collaborative in nature</li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Good sense of critical thinking and solution oriented</li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Ability to work within cross functional teams: Good interpersonal, communication and listening skills</li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">A good team player with strong initiative and follow-through</li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Independent, resourceful and pro-active approach to problem solving</li> <li style="line-height:12.75pt;background-color:white;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Upholds high integrity and quality of work</li> </ul> </li> </ul> &nbsp;

This job is for a Senior Executive in Brand Marketing at Taylor’s University. You might like this job because you&#x27;ll help shape the university&#x27;s brand and work with a creative team to craft compelling marketing campaigns that attract students!

 JOB PURPOSE   This position supports the Head of Marketing (TU) in building the Taylor’s University brand to be the preferred choice of institution for tertiary education through strategic marketing activities, specifically brand and product management. Communication and alignment with internal and external stakeholders to achieve cycle KPI is an integral part of the job.    JOB SPECIFICATIONS   KEY RESULT AREAS / RESPONSIBILITIES  Assist Head of Marketing (TU) in the execution of the annual...

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