Job Description

Objective

Translate product concepts into consumer-facing stories and GTM executions, driving awareness, adoption, and sustained sales performance across ZUS Coffee’s product lifecycle. Acts as the bridge between R&D, Marketing, and Operations, ensuring consistent brand alignment from lab to launch.

Position Responsibilities

•  Develop GTM and launch blueprints for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
•  Translate product insights into marketing narratives (value proposition, key visuals, naming logic).
•  Partner with R&D and Ops to define hero attributes (taste, aroma, price, value) and campaign focus.
•  Lead flavor trend scans and market insights for category innovation.
•  Create product guides and internal decks for Academy, Retail Ops, and Brand teams.
•  Track launch KPIs (sell-through, PSPD, repeat rate) and derive optimization recommendations.
•  Collaborate with Marketing on creative content, packaging communication, and storytelling.
•  Maintain a product performance dashboard linking sensory quality to sales and customer feedback

Job Requirements

Qualification and Experience

•  Bachelor’s in Marketing, Business, or Communications.
•  2–4 years’ experience in Product Marketing or Brand Activation, preferably in F&B, FMCG (Skincare, hardware, tech. etc.) 
•  Strong storytelling and cross-functional communication.
•  Analytical mindset to connect marketing metrics to PSPD or revenue uplift.
•  Awareness of regional flavor trends (ASEAN F&B insights).
•  Adaptability to balance quality narrative and commercial goals

a Neccesity, not a Luxury

Skills