Job Description

We're looking for a strong Senior Brand Executive who wants more than just campaign execution. You'll work close to brand strategy, run real campaigns with commercial impact, and see how decisions translate into sales performance. This role offers a clear growth pathway for someone who consistently delivers, learns fast, and takes ownership of execution quality.

1. Brand Support & Implementation

•  Support annual brand planning and translate priorities into clear execution plans across campaigns, channels, and touchpoints
•  Act as day-to-day custodian of brand execution quality and message across campaigns and materials
•  Provide execution and market feedback to support strategy refinement

2. Campaign & Launch Delivery

• Translate brand and business objectives into 360° campaign ideas, structures, and execution plans
• Own timelines and lead execution across internal teams (BD, Sales, Trade Marketing, eCommerce) and external agencies
• Develop campaign briefs, launch toolkits, brand decks, and regular updates for internal and external stakeholders
• Ensure delivery is on time, on brief, and commercially aligned

3. Commercial Ownership & Performance Tracking

• Track brand and campaign performance (sales, volume, engagement, ROI)
• Deliver timely performance updates and post-campaign reviews with clear insights and implications
• Identify execution gaps, performance risks, and escalate with data-backed recommendations.

4. Market Insights & Brand Improvement

• Monitor consumer & market trends, competitor activity, and campaign benchmarks
• Own continuous improvement of campaign and brand execution through gap identification, root-cause analysis, and actionable improvements
• Support innovation (product, packaging, format development) and launch preparation for new products or formats

5. Budget & Project Management

• Manage campaign budgets, vendor payments, and reporting with accuracy and discipline
• Ensure projects are delivered within scope, result, timeline, and budget
• Maintain effective working relationships with agencies, vendors and internal stakeholders

Job Requirements

• Bachelor's Degree in Marketing, Business, or related field
• 3-5 years of experience in brand marketing, FMCG, retail, or related industries
• Solid understanding of consumer marketing, brand positioning, and integrated campaign execution
• Commercial-minded, high initiative, and attention to detail
• Strong execution, communication, project management, and stakeholders management skills
• High initiative, attention to detail, and able to thrive in a fast-paced environment

A Necessity, not a Luxury

Skills