Job Description

 Job description:

1. Content Strategy & Creation

• Develop and execute a comprehensive content strategy that aligns with brand goals.
• Create and oversee engaging content for social media, websites, email campaigns, ads, mobile apps, and printable materials.
• Ensure content is optimized for SEO, engagement, and conversion.
• Work closely with designers and video editors to produce visually appealing multimedia content.
• Monitor key performance metrics and provide monthly reports and action plans. 

1. Social Media Management & Engagement

• Manage and grow the brand’s presence on social media platforms (Facebook, Instagram, TikTok, Shopee, etc.).
• Oversee content planning, ensuring a balance of brand storytelling, product promotions, and user engagement.
• Monitor trends and leverage real-time content opportunities to increase reach and engagement.
• Implement strategies for launching online products and optimise digital processes to boost online conversions
• Manage and liase with any third-party agency as well as engage with KOC/KOLs to ensure smooth delivery of content execution based on strategy and brief.

1. App content and Website Management

• Track and analyze user engagement metrics to improve content strategies.
• Work with developers and designers to enhance website UI/UX and content placement.

1. Digital Campaigns & Performance Marketing

• Collaborate with agency to create high-converting ad creatives.
• Optimize content for Google Ads, Meta Ads, TikTok Ads, and other digital ad platforms.
• Track content performance and adjust strategies to maximize ROI and engagement.

1. Email & Mobile Marketing

• Develop and execute email, SMS, and push notification marketing campaigns to engage, remind, and retain customers.
• Craft compelling content for newsletters, promotions, and customer engagement.
• Segment audiences and optimize content for higher click-through rates and conversions.
• Implement marketing automation strategies for better customer retention.

To apply please send your CV & Resume to hr@ayarealfood.com

Job Requirements

REQUIREMENTS:

• Bachelor’s degree in marketing, Communications, or related field. Experience in the F&B industry is a plus. Proven work experience as a Digital Marketing Manager or in a similar role.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Excellent analytical, project management, and communication skills. Data-driven approach with the ability to interpret and act on performance metrics.
• Creative thinker with the ability to devise innovative strategies. Strong leadership skills and the ability to work effectively in a team environment.
• If you're a results-oriented digital marketing professional with a passion for driving online success and the ability to lead and mentor a team, we encourage you to apply for this exciting opportunity

Skills