Job Description

Key Responsibilities 

A. Campaign Execution & Channel Management 

• End-to-End Campaign Management: Assist in the planning, development, and execution of campaigns, promotions, and seasonal events for the assigned brand portfolio. 
• Digital Mastery: Oversee social media accounts (posting, scheduling, community management/customer service), content strategy, and digital assets for the assigned brands. 
• Liaison: Act as the main point of contact for external suppliers and vendors, managing relationships and deliverables for promotions and printing materials. 
• Data Analysis: Assist in analyzing campaign performance and social media metrics to provide actionable insights for optimization. 

B. Content & Event Support 

• Content Creation Support: Work with the in-house Designer/Agency to coordinate the creation and delivery of marketing collaterals, visuals, and content. 
• Event/Project Management: Manage logistical aspects of in-store promotions, media tasting events, and nightlife activations, ensuring all materials (menus, displays, PR kits) are delivered on time. 
• Budget Management Support: Assist the Brand Manager in managing the marketing budget and tracking costs/COGS for promotional items. 

C. Professionalism & Accountability (Ownership Mandate) 

• Ownership and Proactiveness: Own assigned tasks and deadlines. Be proactive in offering support, suggesting campaign improvements, and taking the initiative to move tasks forward. 
• Communication & Deadlines: Ensure all communication channels are utilized properly. Ensure execution tasks are completed on deadline and provide solid, proper actionable updates to the reporting manager. 
• Reporting: Assist the Brand Manager in preparing campaign recaps and updates for WIP meetings. 
• Responsiveness: Be responsive during working hours, acknowledging that you are a key executor whose timely response is critical to team delivery. 

Job Requirements

• Diploma/Degree in Marketing, Mass Communication, Business, or related field
• 2–3 years of experience in marketing, digital marketing, or social media management (fresh graduates may be considered for junior roles)
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and content trends
• Basic knowledge of campaign planning, digital marketing, and brand communication
• Proficient in Microsoft Office (Excel, Word, PowerPoint); Canva/Adobe knowledge is an advantage
• Good communication skills in English and Bahasa Malaysia
• Strong organizational skills with the ability to manage multiple tasks and deadlines
• Detail-oriented, proactive, and able to work independently as well as in a team
• Willing to work in a fast-paced F&B / nightlife / hospitality environment
• Flexible with working hours, including weekends and public holidays when required
• Comfortable working within the nightlife industry (Kyo & Kikyo)
• Willing to be on-site during evenings when required (approximately 1–3 hours, a few nights per week)
• Comfortable with a highly hands-on execution role involving posting, follow-ups, logistics coordination, and vendor management
• Able to respond quickly and be highly responsive during working hours to support daily operations

Working Hours & Flexibility

• Standard Working Hours: Monday to Friday, 10:00 am to 7:00 pm.
• Operational Flexibility: Due to the nature of F&B and Nightlife, the employee must be flexible to work on weekends, public holidays, or irregular hours when necessary.

Skills