Job Description

Key Responsibilities

Creator Sourcing & Vetting

● Proactively identify and evaluate creators across Australia and Singapore who align with STTOKE’s aesthetic, values and coffee or lifestyle positioning.

● Build and maintain a living creator database, tracking fit, engagement quality, audience demographics, and relationship stage.

● Stay attuned to emerging creators and community voices across Instagram and relevant platforms before they become mainstream.

Outreach & Relationship Management

● Own all creator outreach, from initial contact to long-term relationship nurturing.

● Develop warm, personalised communication that reflects STTOKE’s tone: calm and genuine.

● Maintain consistent touchpoints with creators between campaigns, treating these relationships as ongoing, and not one-off or overly transactional.

● Manage our growing creator community: onboarding, engagement, and keeping creators active and genuinely connected to the brand.

Campaign Briefing & Execution

● Translate campaign objectives into clear, brand-aligned creator briefs that give creators room to express authentically.

● Coordinate deliverables, timelines, and content review across multiple creators simultaneously.

● Collaborate closely with your manager to ensure creator content ladders up to campaign strategy.

● Manage embargo protocols and ensure brand-first posting timelines are respected without friction.

Gifting & Seeding Logistics

● Own the end-to-end gifting and seeding process – from product selection and personalisation, to shipping coordination and follow-up.

● Track seeding outcomes and organic post performance.

Community Event Support

● Support the planning and execution of STTOKE’s community events across Singapore and Australia, particularly as they relate to creator attendance and content capture.

● Coordinate creator briefings, logistics, and on-ground communication ahead of events.

● Identify opportunities to deepen community through intimate creator-led moments.

Reporting & Performance Tracking

● Track and report on influencer campaign performance such as (but not limited to) reach, engagement, saves, story views, and qualitative resonance.

● Compile insights after each campaign or seeding round to inform future creator strategy.

● Work with your manager to review ROI, iterate on approach, and build smarter benchmarks over time.

Job Requirements

We run a tight ship, join us if you are:

● 3-5 years of experience in influencer marketing, creator management, or community-building — brand-side, agency, or freelance experience all considered.

● Owns a strong instinct for creator fit, aligning profiles well to the brand.

● Excellent written communicator. It is important that your outreach doesn’t sound like a template, it sounds like a person.

● Comfortable operating independently across two markets simultaneously, managing multiple creator relationships and campaign threads.

● Highly organised with strong attention to detail – gifting, logistics, and briefing require precision and time awareness.

● Comfortable with remote collaboration across time zones. You’re not dependent on being in the same room to build trust.

● Fluent in spoken and written English.

● Familiarity with social media platforms such as Instagram, Tik Tok, etc. Knowledge of creator analytics tools or influencer platforms is a plus.

● Genuine interest in coffee culture, intentional living, or lifestyle brands is a bonus – this shows in how you connect with creators.

Skills