Job Description

We are seeking a strategic, results-driven Sales Manager to lead our efforts in revitalising key accounts, penetrating new markets, and driving long-term, sustainable sales growth. Based in Kuala Lumpur, this role will oversee high-priority territories and play a key leadership role in the planning and execution of national and regional sales strategies.

The ideal candidate will have strong FMCG experience, exceptional stakeholder management skills, and the ability to translate sales strategies into action plans that deliver measurable results. You will be responsible for achieving the Annual Operating Plan (AOP), managing key modern trade relationships, and guiding your team toward operational and performance excellence.

Job Requirements

Key Responsibilities:

Sales & Strategy Execution

• Develop and implement strategic sales plans to achieve overall AOP (Annual Operating Plan) targets.
• Lead the team in reviving inactive accounts and penetrating new markets.
• Set, track, and review KPIs for Sales Executives and ensure alignment with company goals.
• Analyze market trends, customer behavior, and competitor activities to inform decisions.
• Review SKU and outlet performance regularly to optimize assortment and shelf presence.

Team Leadership & Development

• Lead, coach, and support a team of Sales Executives and Merchandisers.
• Conduct regular field visits, joint calls, and performance reviews to drive accountability.
• Identify training needs and ensure continuous development of the sales team.
• Foster a results-oriented culture built on teamwork, ownership, and trust.

Key Account Management

• Strengthen relationships with key customers in Modern Trade and General Trade segments.
• Conduct business reviews and strategic planning with major accounts.
• Plan and monitor in-store activations, merchandising, and promotional campaigns to boost visibility and sales.

Operational Excellence

• Collaborate closely with supply chain and logistics to ensure availability and timely delivery.
• Ensure timely and accurate collection of payments from customers.
• Monitor and support field execution for route planning, coverage, and outlet expansion.
• Maintain strong reporting on recruitment pipeline and be involved in candidate evaluation for sales hiring.

Key Competencies:

• Strategic planning and execution
• Team leadership and motivation
• Customer relationship management
• Market and business analysis
• Results-driven and accountable
• High adaptability and integrity

What We Offer:

• Competitive salary and performance incentives
• Car allowance, phone allowance, and fuel support
• Medical coverage and insurance benefits
• Performance-based bonuses and career progression
• An opportunity to lead a dynamic sales team in a growing company
• Supportive and collaborative working environment
  Qualifications & Requirements:
• Minimum Diploma/Degree in Business, Sales, Marketing, or a related field.
• At least 5 years of relevant experience in FMCG sales, with 2+ years in a managerial or team lead capacity.
• Strong background handling GT, MT, and HoReCa channels.
• Proven track record of meeting and exceeding sales targets.
• Excellent leadership, communication, and people management skills.
• Strong analytical mindset and problem-solving capability.
• Comfortable working both strategically and operationally.
• Possess a valid driver’s license and willingness to travel.
• Proficiency in English and Bahasa Malaysia; Mandarin is an advantage.
• Competent in Microsoft Office (Excel, PowerPoint, Word, Outlook).

Skills