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This job is about being an Assistant Manager in Channel Marketing, where you'll team up with popular delivery and mall partners to create exciting marketing campaigns. You might like this job because it involves creativity, teamwork, and leading a small, dynamic team!
Job Description
Position Responsibilities
Partner Channel (3PL & Malls)
- Develop and execute joint marketing plans with 3PL (GrabFood, ShopeeFood, FoodPanda) and mall partners.
- Secure A&P placements, seasonal campaigns, and joint activations to drive visibility and sales.
- Monitor campaign performance and provide insights for continuous improvement.
Retail Channel (ZUS Outlets & POSMs)
- Lead in-store marketing and POSM deployment across all ZUS outlets.
- Align with Ops and Design teams to ensure timely rollouts, visual consistency, and campaign relevance.
- Identify outlet-level opportunities for localized campaigns.
Offline Channel (Billboards, Mobile Trucks, Events)
- Oversee execution of OOH assets: billboards, digital screens, mobile trucks, etc.
- Plan and manage brand events, pop-ups, and community activations.
- Work with media agencies to ensure efficient placements and maximize reach.
People Leadership
- Manage and coach a team of 3, providing clear direction, support, and performance feedback.
- Delegate tasks effectively, ensuring ownership and accountability across team members.
- Foster a collaborative, growth-driven team culture in line with ZUS values.
Cross-functional Collaboration
- Partner with Brand, Product, Digital, Ops, and Partnerships teams for integrated go-to-market plans.
- Liaise with external vendors, designers, and agencies to ensure smooth execution.
- Track budgets, timelines, and project performance for all campaigns.
Job Requirements
Qualification and Experiences
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-6 years of experience in trade, retail, or channel marketing (FMCG/F&B preferred).
- Prior experience leading a small team, with strong people management and delegation skills.
- Strong execution mindset with attention to detail and project management abilities.
- Good analytical skills with a knack for optimizing based on insights and results.
- Able to thrive in a fast-paced, high-energy, high-growth environment.
a Necessity, not a Luxury
Skills
Company Benefits
Employee Discount
Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
Employee Perk Programmes
Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
Health and Wellness
Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.
Career Development
Job training and continuing education help to fuel employee career growth.
Extension Leave Benefits
Provide more generous with their leave days. We have more than 6 other types of leave!
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
4 - 7 Years of Experience
Career Level
Senior Executive
Job Specialisation
Digital Marketing, Others
Company Profile
