Job Description

PalFish Malaysia is seeking a dynamic, results-oriented marketing professional to lead local marketing and customer acquisition efforts. You will need to be energetic, creative, and strategically minded, with strong communication and sales abilities.

PalFish马来西亚诚聘一位充满活力且注重成果的市场经理 / 副经理，全面负责本地市场营销和客户拓展工作。我们寻找一位具备销售思维、沟通能力强、富有战略眼光和执行力的市场人才。

The ideal candidate is passionate about education and brand-building, with experience in marketing strategy, digital campaigns, branding, and product launches. This is a hybrid role that combines strategic planning and on-the-ground execution.

理想人选应对教育行业充满热情，擅长品牌建设、市场策略、数字营销和产品推广。本岗位兼具战略制定与一线执行职责，适合乐于实践、追求成长的人才。

Key Responsibilities / 主要职责：

1. Strategic Marketing & Brand Development

• Develop, implement, and manage annual marketing plans to support business growth and brand objectives.
• Translate brand strategies into actionable go-to-market campaigns and consumer communication plans.
• Own and evolve the brand narrative to ensure relevance, consistency, and emotional connection with target audiences.
• Identify market opportunities through consumer insights, competitive analysis, and performance metrics.

1. 战略营销与品牌建设

• 制定并执行年度市场计划，推动品牌与业务增长
• 将品牌战略转化为可执行的市场推广计划
• 优化品牌叙述，确保品牌在本地市场的相关性和影响力
• 通过数据分析、市场趋势和用户洞察挖掘增长机会
  

1. Campaign & Product Launch Management

• Lead full-cycle marketing campaigns from concept to execution, including launch plans for new programs.
• Collaborate cross-functionally with sales, HQ teams, and external partners to ensure cohesive brand experiences.
• Optimize A&P budget allocation for maximum ROI, tracking performance and improving campaign effectiveness.

1. 活动与产品推广管理

• 统筹线上线下整合营销活动，包括新项目策划
• 跨部门合作，确保品牌体验一致性

1. Digital & Community Marketing

• Plan and execute digital marketing initiatives across social media platforms (Facebook, TikTok, WhatsApp, etc.).
• Grow and manage local parent communities through O2O (online-to-offline) strategies.

1. 数字营销与社群运营

• 策划并执行社交媒体营销活动（如 Facebook、TikTok、WhatsApp）
• 通过 O2O（线上到线下）模式，运营和扩大家长社群

1. Offline Marketing & Events

• Plan and manage 3–5 on-ground events per month, including mall activations, roadshows, and school talks.
• Customize and localize marketing materials (flyers, banners, booths) to appeal to diverse audiences.
• Build relationships and negotiate with venue owners to secure high-traffic locations for activations.

1. 线下营销与活动策划

• 策划并执行每月 3–5 场地推活动（如商场推广、校园宣讲、路演）
• 本地化设计宣传材料（传单、横幅、展位等）
• 与场地方建立良好合作关系，获取优质地段资源
  

1. Sales Enablement & Business Development

• Work closely with the sales team to support lead generation and B2C/B2B conversion.
• Conduct product demos, onboarding sessions, and promotional campaigns targeting parents and institutions.
• Develop marketing materials and sales kits tailored to schools, kindergartens, and parenting communities.

1. 销售支持与市场拓展

• 配合销售团队进行线索获取与转化（B2C/B2B）
• 举办产品说明会、体验课、家长见面会等活动
• 制作针对学校、幼儿园、家庭社群的宣传包与销售工具

Job Requirements

Essential Qualifications / 基本条件：

• 4–5+ years of experience in marketing, brand management, or sales-preferably in Education, EdTech, FMCG, real estate or other sectors.
• Demonstrated success in executing offline activations and delivering measurable marketing ROI.
• Strong grasp of brand strategy, campaign development, and digital marketing.
• Experience in launching new products and managing go-to-market strategies end to end.
• Fluent in English; proficiency in Malay and/or Mandarin is a plus.
•  Bachelor’s degree in Marketing, Business, Communications, or related field.
• 拥有4–5年以上市场、品牌或销售相关经验（优先行业：教育、快消、地产等）
• 有策划并执行线下活动的成功经验，具备可衡量的成果
• 具备品牌策略制定与整合营销能力，熟悉数字营销工具
• 熟练掌握英语；懂马来语或中文者优先
• 拥有市场营销、商业管理、传播等相关专业的本科学历

Preferred Assets / 加分条件：

• Existing network within Klang Valley schools, malls, or family-oriented communities.
• Own transportation (mileage reimbursement provided).
• 熟悉巴生谷（Klang Valley）学校、商场或社区资源
• 拥有交通工具（公司提供活动油费补贴）

Who You Are / 我们希望你是这样的人：

• Action-oriented: You take initiative and thrive in a fast-paced environment.
• Strategic & creative: You balance analytical thinking with fresh, engaging ideas.
• Conversion-focused: You understand what drives performance and how to deliver results.
• Culturally aware: You appreciate Malaysia’s multicultural landscape and communicate effectively across diverse audiences.
• Passionate about education: You believe in making a difference through impactful learning experiences.
• 执行力强 / 行动力强：勇于尝试，适应快节奏
• 策略型创意人 / 有策略、有创意：兼具数据逻辑与创新能力
• 以结果为导向 / 注重转化率与投资回报
• 文化敏感 / 懂本地市场多元文化与语言
• 热爱教育 / 对教育事业有使命感与热情

Why Join Us / 加入我们，你将获得：

• Competitive salary, performance bonuses, and event allowances
• Fast-track career growth opportunities with a globally recognized EdTech brand
• Work with a purpose-driven team on meaningful education projects
• Exposure to both digital innovation and community engagement
• 具有竞争力的薪酬、奖金和活动津贴
• 全球知名教育科技品牌，快速职业发展通道
• 与充满使命感的团队共事，创造教育影响力
• 同时接触数字创新与本地社区实践的双重机会

Skills